Websites can also take steps to protect the privacy of their users by opting out of FLoC, which would be applicable to all their visitors.
The company said that in response to Google automatically turning on FLoC, it has enhanced the tracker blocking in its own Chrome extension to block FLoC interactions on websites. "On iOS or Android we suggest you use our own mobile browser, which offers best-in-class privacy protection by default when searching and browsing". There are various browsers that are free to download, and we recommend some in our guide to Google alternatives," it argued. "Don't use Google Chrome! Right now FLoC is only in Google Chrome, and no other browser vendor has expressed an intention or even interest to implement it. It then urged people to block FLoC's tracking and protect their privacy.
If you're reading this in Chrome while logged in to a Google account, yes, that likely means you too, and if not now, then eventually," DuckDuckGo claimed. "After a short trial period, Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme.
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